Are SEO, social media, and advertising biblically encouraged? Jesus didn’t spell out all the complexities of the 21st century, but he did give us 3 principles to consider how we think about marketing churches? Is church marketing biblical? Is devoting energy to church marketing untrusting of God to move and grow our church? Is church marketing becoming “of the world”? No, good church marketing is actually deeply pastoral, biblical, and encouraged. Here’s 3 reasons why.
Church Marketing lets you reach more people
Every church’s goal is to reach more people with the gospel. Gone are the days where people went to church just because it was a cultural norm. Today, the number of identifying christians has dropped 12 percent in just 10 years. Even among Christians, church attendnace is decreasing. Get this: for many, being “active” in their church only means attending once per month. This is drastically down from the every-Sunday traditions of previous decades.
Church marketing isn’t about building you or your pastor’s platform, it’s about getting Jesus in front of people in a distracted and chaotic world.
Our attention spans are at an all time low, but our need for the ways of Jesus are increasingly high. Church marketing allows you to get in front of the people who aren’t already dead set on going to church. Get in front of the families that feel too busy for the church, the couples with imploding marriages, and the young adults craving community and belonging.
Good Church Communications lets you meet people on their terms
Are you just waiting for people to show up at church Sunday morning? Or are you actively seeking them out? When Paul was questioned about his methods, said, “I have become all things to all people so that by all possible means, I might reach some of them.” Paul modeled for us a ruthless commitment to using any means short of sin to reach people with the gospel. Today, door flyers and billboards aren’t always the best way to reach people. People spend on average 3 hours and 15 minutes on their phones per day. If you don’t have a strategy to reach people online, you’re missing out on meeting people where they spend most of their non-working time. Church live-streaming is the new way to visit a church. Social media is one of the best ways to get the word out about your ministries.
The Google Ad Grant is a quick way to get to the top of the search results (see our secret weapon for reaching more people with the grant).
You can’t afford not to do great church communications. If you aren’t getting the results you wanted with the grant, consider if a Google Ad Grant Management Company is right for you.
Marketing is a form of Biblical discipleship
Discipleship is helping people take their next step in following Jesus. Full stop. For some, that will be more regular church attendance. For others, that could be studying the Bible or joining a small group. For another, it’s going to be just having the courage to show up on Sunday morning. Church Marketing allows you access to people’s lives during the week. It allows you to bring them into the life of the church, transforming them from passive consumers to engaged disciples.
Interested in seeing how the free, $10,000/month Google Ad Grant could bring more people to your church? We’ve got years of experience helping churches across denominations and states maximize their grant. Get a free, 15 minute consultation.