Google Ad Grants for Churches

Exponentially increase Kingdom impact with the $10,000/month free Google Ad Grant.

If the local church is the hope of the world, you should be giving them the answers they’re searching for.

People are turning to Google for help with their broken marriage, hurting families, and lonely lives. At Reach The Lost, we set your church up to target those searches, give them answers, and connect them with the hope of Jesus.

How to find a divorce lawyer

How to parent teens

What to do if my husband looks at porn

How to save my marriage

Best way to commit suicide

Our secret weapon: Google is giving churches $10,000/month of free traffic to help you reach the lost.

how we use the grant

We build online pathways to get people from Google to your church.

We use your $10,000/month to create online journeys that bring people from the Google search page to your church. Our pathways are intended to identify people’s major search topics in your area, answer their questions, and invite them to your services, ministries, and events.

person on google looking at google grant ads

how we grow churches

A year from now, how will your church have grown?

Your $10,000/month grant can let you find an entirely new audience in your local area. 

Churches Near Me

Hundreds of people are searching “church near me” in your area. The Google Ad Grant allows your church to appear as a sponsored result in the top 3 positions, bringing new visitors to your church.

Reaching Major Questions

People have questions, and the Church has answers. Our Pathways give you customizeable landing pages that target popular searches, answer their questions, and invite them to your church or ministries.


People are looking for the ministries of your church. The Google Ad Grant can allow your church to appear 1st on the results page for searches like “MOPs Group” “DivorceCare” or “marriage support”. 

Large Events

Families are always looking for events in their area. You can use the Google Ad Grant to drive more people to your Easter Egg event, Fall Festival, Christmas Eve Services, and more.

Get a free Google Grant Strategy Guide

Get 4 campaign ideas to grow your church

Maximize the Grant

Most churches have a hard time spending more than $500/month. Our churches average $6,000/month in free ad spend.

Outreach for Kingdom Impact

Most churches have a hard time spending more than $500/month. Most of our churches spend the entire amount of free ad spend.

Custom Fit Grant Management

We work with you to make the grant work for your churches goals, and our felt-needs pages are customizable, so they are a seamless fit for your church.


Google has dozens of rules about conversion tracking, quality scores, and click through rates. And if you break them, they’ll shut down your grant. We’ll monitor your compliance to ensure you keep getting results every month.

Low Monthly Commitment

We handle everything for you. Just meet with us for 15-30 minutes each month to update us on promotion priorities, and we’ll take care of the rest.

No Limiting Contracts

Our churches work month-to-month, so you aren’t locked in. We recommend starting with 6 months to give the grant time to mature, but we’re confident we’ll love working together. Most of our partners have been with us over a year.

Who We Are

We’re a small team with backgrounds in church communications, nonprofit fundraising, and for-profit marketing that started Reach The Lost to bring excellent digital advertising to churches.

Ryan Clark


Rochelle Smith

Marketing Manager

Maddie Hsin

Content Marketing Manager

Here’s What Our Partners are Experiencing

In just 4 months, we’re seeing:

  • 1,875 clicks to our site and felt needs pages
  • 42% of our website traffic is coming from the Google Ad Grant
  • 2x sermon views where we are running Google Ads
  • 93% of traffic to our sermon pages are from the Google Grant

In the last 30 days, we’ve seen:

  • 2,356 clicks to our site
  • 71 clicks to our fall outreach event
  • $8,803 in ad spend
  • Over 800 sermon views from the Grant
  • 60 people in our area finding us through “churches near me”

Church Google Ad Grant Management

Our system allows for greater use of the Google Ad Grant to meet your community’s needs and have a meaningful connection with your church.

What is the Google Ad Grant

As a nonprofit, you can receive $10,000 in in-kind advertising dollars each money. This money can be used to advertise on the Google search results page, which could bring up to 6,000 people to your website each month.

How Google Ads Work

The ads you see at the top of a Google search are called Google Ads. The businesses that place these ads pay Google each time someone clicks on them. Nonprofits receive $10,000 per month from Google to spend on these ads.

Potential Kingdom Impact

90% of people are using Google to find answers to their questions.

They are searching for: best churches near me, date night ideas, why should I trust the Bible, parenting advice, and more.

You can’t beat Psychology Today or The New York Times to be at the top of the organic search results. But you can use the Google Ad Grant to be the top result to these questions through Google Ads.

Getting the Most Out of the Google Ad Grant

“We had the Google Ad Grant, but we were
only able to spend $300-400 each month.”
– Our clients, all the time.

We help you maximize the full $10,000. Our team of Google Ads experts and content strategists create ads and campaigns based off your goals and our in-depth keyword research. We then continually optimize the campaigns to maximize the grant.

Get Free Advertising For Your…

  • Easter & Christmas Services
  • Weekend Services
  • New Campus Launch
  • New Service Time
  • Food Bank / Community Center 
  • Marriage Ministry
  • Children’s Ministry
  • Celebrate Recovery
  • Financial Training
  • Student Ministry
  • Women’s Ministry Event
  • Men’s Conference
  • Vacation Bible School
  • Parenting Event
  • Mom’s Groups

I have questions

What is the Google Grant?

The Google Ad Grant is a free $10,000 per month in free ad spend given to registered nonprofits through Google for Nonprofits.

Are Google Ad Grants worth it for churches?

YES! The grant will give you $10,000 to reach your community, but you need a strategy to use all of it. You can use the grant to reach more people looking for a church, moms looking for support groups, couples looking for marriage resources, and more.

Who is eligible for the Google Ad Grants program?

Any organization with a 501c3 status and is not an educational institution meets the eligibility requirements. Google requires that you sign up for a google ads account and complete the application to receive grant money.

Do I have to learn about conversion tracking, quality scores, and click through rates?

Maintaining healthy metrics allows the grant to grow and continue performing. You can do it yourself, Google has lots of courses to teach you. However, it will take a lot of time invested to learn, and more to continue maintaining the grant. We come alongside you so you can focus on other things.

Does this really have Kingdom impact?

Churches are spending thousands of dollars a year on postcards that lack measurable impact.

By using Reach The Lost and the Google Grant, you can get your church out into your community in measurable ways. Target people that are ready for your church. Track impressions, clicks, interactions, form fill outs, and more.

Our partner churches receive dozens of connect cards, prayer requests, and more. They know the real names of people the Grant has connected them with.

How much more work would this add for me?

Working with Reach The Lost keeps work off your plate. We handle all content development, technical implementation and maintenance. You meet with us once every 4-6 weeks to give us updated event advertising needs and approve published content, we handle the rest.

How can I measure results?

We give you access to a robust analytics platform to give you full transparency into ad group performance. We’ll walk you through it regularly, and we monitor perforamance weekly to make necessary adjustments so you get the best results possible.

What sort of commitment do I need to make?

Churches are on a month-to-month commitment, so there is no contract required. However, Google works like a primed pump, so we ask for an initial 6 months to ensure you can see full results.

Will this work in my church's city?

People in your city need hope, no matter where you live. We work in a diverse collection of cities, and pay attention to publish content that meets the unique needs of your community.

Are churches eligible for the Google Ad Grant?

Yes, any organization with a 501c3 status and is not an educational institution meets the eligibility requirements. Google requires that you sign up for a google ads account and complete the application to receive grant money.

How do I get the Google Ad Grant?

To get the Google Ad Grant, you’ll need to:
1. Apply for a Google for Nonprofits account at
2. After you’re approved, complete the Google Ad Grant application in your G4NP account.
3. Wait 2-14 business days and activate the Google Ad Grant.
4. Set up ad groups, campaigns, conversion tracking, and keywords.