Exponentially Increase Kingdom Impact with Google Ad Grants
Google gives churches $10,000/month in free advertising. Reach the hurting, hungry, and curious in your community with the hope of Jesus.
People Are Searching for Answers. Is Your Church There to Help?
People are turning to Google for help with their broken marriages, hurting families, and loneliness.
If the local church is the hope of the world, you should be giving them the answers they’re searching for.
90% of people use Google to find answers to their questions. You can’t beat Psychology Today or The New York Times to be at the top of organic search results. But you can use the Google Ad Grant to be the top result.
WHAT IS IT?
Reach More People Through The Digital Side Door… The Google Ad Grant
$329/Day, Use It or Lose It
Google gives churches $10,000/month ($329/day) in free advertising. Most churches only spend $300-400/month. We help you maximize every dollar.
Target Felt-Need Searches
Intercept searches like "how to save my marriage," "is God real," and "churches near me"— and point them to pages on your church website.
85+ Landing Pages Ready
We've built 85+ pages for topics like marriage, parenting, grief, and faith questions— all branded to your church and driving people to you.
HOW WE USE THE GOOGLE AD GRANT
We Build Online Pathways That Get People From Google to Your Church
The Google Grant is $329/day of use-it-or-lose-it money. We help you intercept searches and point them to your church on felt needs—from marriage struggles to faith questions.
Churches Near Me
Google Paid Ads work best for churches near me keywords, but the Grant can still pick up some...especially for multi-site churches.
Intercept Felt-Need Searches
People are searching 'how to save my marriage,' 'is God real,' and 'can I trust the Bible.' Our Pathways answer their questions and invite them to your church.
Promote Ministries
People are looking for the ministries of your church. Appear first for searches like 'MOPs Group,' 'DivorceCare,' or 'marriage support.
Advertise Large Events
Families are always looking for events. Drive more people to your Easter Egg event, Fall Festival, Christmas Eve Services, and more.
85+ Custom Landing Pages
We've built 85+ landing pages for felt-need topics like marriage, parenting, grief, and faith questions—all branded to your church and pointing people to you.
Sermon Content
Your pastor has created countless sermons. We can get more people watching them with Grant Ads.
Your $10,000/month grant can let you find an entirely new audience in your local area.
Reach The Lost churches routinely get over 1,000 new visitors to their websites, livestreams, and ministries every month.
REAL RESULTS
Hear From Our Churches
“We just baptized someone from your Google Ads”
More new families visiting
"We're seeing more and more new families visit on the weekends. What you guys are doing with Google Ads is working."
— Greenwood Community Church
50+ new families
"We've had over 50 new families visit this year from your Google ads alone."
— Create Church
Impressive growth
"I've been working with RTL for several months and it has been such an amazing experience! Our church has seen impressive growth and interaction with our Google Ads."
— Valley View Christian Church
Meeting people's needs
"I had a new member class recently ask about digital outreach and digital strategy, and I was able to lean on what you guys do with the articles as part of our digital outreach and meeting people's needs."
— Woodlands Church
Churches served this year
From 200 to 25,000 people
Google Ad Grant dollars leveraged
Through Google Ad Grants
Ad impressions delivered
Reaching people across the US
HOW IT WORKS
Get Started in 3 Simple Steps
Working with Reach The Lost keeps work off your plate. You meet with us once every 4-6 weeks—we handle the rest.
Book a Call
When you book a call, we'll talk about your church's mission and vision. We'll present a strategy that fits your goals.
We Get Your Grant
We'll do your grant application, set up, and build your custom, ongoing strategy to reach more people.
Welcome Visitors
We'll bring them to your church, you welcome them, get them connected, and give them hope.
Not Ready to Book a Call?
Don’t miss out on the free $10,000/month Google Ad Grant. Learn how to get and leverage it with our free guide.
Questions?
Frequently Asked Questions
What is the Google Grant?
The Google Ad Grant is a free $10,000 per month in ad spend given to registered nonprofits through Google for Nonprofits. This money can be used to advertise on the Google search results page, which could bring up to 6,000 people to your website each month.
Are churches eligible for the Google Ad Grant?
Yes! Any organization with a 501c3 status that is not an educational institution meets the eligibility requirements. Google requires that you sign up for a Google Ads account and complete the application to receive grant money.
Are Google Ad Grants worth it for churches?
YES! The grant will give you $10,000 to reach your community, but you need a strategy to use all of it. You can use the grant to reach more people looking for a church, moms looking for support groups, couples looking for marriage resources, and more.
How do I get the Google Ad Grant?
To get the Google Ad Grant:
1) Apply for a Google for Nonprofits account at google.com/nonprofits.
2) After you’re approved, complete the Google Ad Grant application.
3) Wait 2-14 business days and activate the Google Ad Grant.
4) Set up ad groups, campaigns, conversion tracking, and keywords. We can handle all of this for you!
How much more work would this add for me?
Working with Reach The Lost keeps work off your plate. We handle all content development, technical implementation and maintenance. You meet with us once every 4-6 weeks to give us updated event advertising needs and approve published content—we handle the rest.
What sort of commitment do I need to make?
Churches are on a month-to-month commitment, so there is no contract required. However, Google works like a primed pump, so we ask for an initial 6 months to ensure you can see full results.
How can I measure results?
We give you access to a robust analytics platform for full transparency into ad group performance. We’ll walk you through it regularly, and we monitor performance weekly to make necessary adjustments so you get the best results possible.
Will this work in my church's city?
People in your city need hope, no matter where you live. We work in a diverse collection of cities and pay attention to publish content that meets the unique needs of your community.
Are You Ready to Invite More People to Church?
Let’s jump on a call. We’d love to hear more about your church, what God is already up to, and collaborate to see how the Google Ad Grant could come alongside your ministry and help you reach more people.
No obligations. No pressure. Just a conversation about your church’s goals.
