Check out our Ultimate Guide to Google Ad Grants.
What is Google for Nonprofits?
Google for Nonprofits is an umbrella program from Google that includes a number of free products, programs and services for nonprofits. Organization are not eligible for Google for Nonprofits if they are an educational institution or governmental organization. Otherwise, any 501(c)3 is eligible for Google for Nonprofits.
What is the Google Ad Grant for Nonprofits?
Google Ad Grants for Nonprofits is a program that provides eligible nonprofit organizations with in-kind advertising on Google. The program offers eligible nonprofits $10,000 per month in advertising credit to use on the Google Ads platform, which can be used to promote their organization and increase visibility for their cause. This program is a great opportunity for non-profit organizations to reach their target audience in an efficient way, increase awareness about their cause, and attract more donations and volunteers.
What are the Eligibility Requirements?
To meet the eligibility requirements, an organization must be a registered nonprofit, have a valid charity status, and have a live website that includes information about the organization’s mission and programs. Organizations must also agree to certain terms and conditions, such as adhering to Google’s policies for non-discrimination. Google Ad Grants program helps non-profit organizations that are working towards a noble cause to reach their target audience and achieve their goals.
The Application Process
Once an organization is approved for the program, they can use the advertising credit to create and run text ads on Google search results pages. These ads can help drive traffic to the organization’s landing pages and increase awareness of their mission and programs. Organizations can also use the credit to create and run display ads on the Google Display Network, which reaches millions of websites and apps across the internet. This provides a great opportunity for non-profit organizations to reach a larger audience and increase visibility for their cause.
The program is easy to use, and the Google Ads platform offers a variety of tools and resources to help organizations create and optimize their ads. This includes tools to target specific demographics and locations, and the ability to track the performance of ad click through rates in real-time. You’ll need to make an effort to set up conversion tracking as well. This allows organizations to make data-driven decisions and adjust their strategy to achieve the best results.
To apply for the program, organizations can visit the Google Ad Grants for Nonprofits website and fill out the online application. The application process is simple, and organizations can expect to receive a decision within a few weeks of submitting their application. Once approved, organizations will have access to a variety of resources and support to help them make the most of their advertising credit.
Applying for the Google Ad Grant program? Check out this article on putting together a winning application. You’ll need a website that is both functioning and high quality.
Examples of How Nonprofits Use the Google Ad Grant Account
For example, a non-profit organization working on environmental conservation can use Google Ad Grants to create ads that target people who are interested in environmental issues and live in specific locations where their conservation projects are ongoing. By targeting this specific audience, the organization can increase the chances of attracting donations and volunteers who are passionate about the same cause.
Another example of how non-profit organizations can use Google Ad Grants is by creating awareness about their events and campaigns. For instance, an organization working on cancer research can create ads to promote their upcoming charity walk and encourage people to participate. This can help increase the number of participants in the event and raise more funds for research.
Getting Started
Once you are accepted, log in to the account to get started. You’ll need to acknowledge and agree to Google terms and conditions. Then you can get started creating your ad groups, landing pages, call to actions, and more in your Google Ads Account.
Google Ad Grants for Nonprofits is a valuable resource for eligible organizations looking to increase their visibility and reach a wider audience. With $10,000 per month in advertising credit, organizations can create and run ads on the Google Ads platform, which can help drive traffic to their website and increase awareness of their mission and programs. The program is easy to use, and the Google Ads platform offers a variety of tools and resources to help organizations create and optimize their ads. This allows organizations to reach their target audience in an efficient way, increase awareness about their cause, and attract more donations and volunteers.
