It’s that time of year. The holidays are fast approaching, and you’re probably in the planning phase for your Christmas Outreach and Christmas eve services.
It’s a Super Bowl weekend for church leaders, so here are some promotional and outreach ideas that our church partners have used an an opportunity to reach new people.
You’re probably already doing some strategies like social media, an outreach event, and maybe some direct mail. We like to try new things. Here are 3 ideas you might consider adding to your Christmas Eve promotion docket.
Try A Christmas Eve-Eve Service
Over 2 million people are expected to travel on Christmas Eve this year. Our partner churches report 1-2 services on December 23 reaching a group of people usually excluded from traditional Christmas Eve services.
Consider a December 23 service in the late afternoon. Even an acoustic, smaller scale production could bring new families and friends through your doors to celebrate Christmas this year.
Take advantage of the Google Ad Grant
Over 144,000 people in your community will type “Christmas eve service near me” into Google in December. You want to make sure your church shows up #1.
There are a few ways to do this. You can use the free Google Ad Grant to show up for searches in your area like “christmas eve services” and “churches near me”. Get standing room only this Christmas Eve. Talk to us about how you can use the Google Ad Grant this Christmas.
Have a Killer Livestream
Online attenders are here to stay. Over 30% of Americans have found their church through attending online. With parents and grandkids in town, many families are opting to experience church services online.
Make sure your church website in simple, livestream image is clear, the audio well mixed, and maybe even provide downloadable activities for children to participate in while watching.
With Christmas on a Sunday this year, if you opt to not have an in person service, consider a pre recorded Christmas devotional for families to experience together on Christmas morning.
One of our partner churches put a spin on traditional direct mail advertisements for Christmas Eve services. One of their church members is in leadership of a local fast food chain and partnered with the church to put postcards in meal bags in the few days leading up to the holiday.
Publish Articles on Common Christmas Searches
Thousands of people in your area are making common, predictable Google searches. By creating blog posts (and even fueling traffic through the Google Ad Grant), you can intercept these searches and advertise your church services and events throughout these pages.
Common searches include:
- Living Nativity
- Christmas Story
- Christmas Carol