How It Works

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People are hurting more than ever, yet churches are shrinking. We must do something.

Anxiety is up. Depression is up. Suicides are up.

We (churches) have hope for the hurting, hope for the lost. That hope is in Jesus Christ. It’s why he came. 

People are turning to Google for help. ‘Just Google it’. At Reach The Lost we target those Google searches to bring the hope of Jesus Christ, the hope of the local church, to them.

As you are reading this, someone else is Googling for help, and often the answers they find are not in their best interest.

If we truly believe the local church is the hope of the world why aren’t people coming to the church for help, for hope?

How It Works

Define Avatars

Who do you want to reach? What are their pain points?

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Set Goals

What do we want people to do? What actions do we want them to take?

Build Funnels

What are the steps people will walk through to get to our goals?

Get The Lost To Your Church

We’ll use Google Grant / Ads, Facebook Ads to get the lost to your church.

Measure Results

Using analytics we will understand what’s working and adjust course.
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Types of Funnels

  • Marriage Event
  • Parenting Event
  • Vacation Bible School
  • Singles Ministry
  • Women’s Event
  • Men’s Ministry
  • Student Ministry
  • Block Party
  • Celebrate Recovery
  • Discipleship
  • Financial Training
  • Mental Health
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Example: Marriage Event

Goal: Fill your one-night-only marriage event
Avatar: Young married couples
Funnel: We would target search terms like ‘marriage communication’ ‘marriage counseling’
We would give the searchers a free marriage assessment to answer their search. Through a series of emails, we would eventually invite them to your marriage event and/or a meeting with a pastor.
Traffic: We would utilize the Google Grant to target the searches needed. We would also run Facebook Ads to target our avatar.
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Example: Celebrate Recovery

Goal: Grow the Celebrate Recovery program at your church
Avatar: Men and Women struggling with alcohol
Funnel: We would target search terms like ‘do I have an alcohol addition’ ‘am I an alcoholic?’
We would give the searchers a free assessment to answer their search. Through a series of emails we would eventually invite them to a Celebrate Recovery meeting and/or a meeting with a pastor.
Traffic: We would utilize the Google Grant to target the searches needed.

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