Introduction to Church Communications AI Prompts

Kelly McSparren

Using AI can significantly enhance your church’s communication strategy. Below are tailored prompts to help you leverage AI effectively, along with specific suggestions for optimizing each prompt for the best results.

1. Email Marketing Prompt

“Think like a content marketer for [Your Church Name] ([Your Church Website]), a [denomination/size] church in [region/city] who aims to help real people with messy lives discover new faith, hope, and purpose in Jesus. Our mission is to help people become like Jesus and join Him on mission.

Read the past email to learn the style, tone, and format of [Your Church Name].

Write a 300-word email that feels like we want to help people in their walk with Jesus. Recap the sermon below, and make the overall CTA to catch up on the podcast or YouTube and come to church this coming weekend for the next message in this series about [Sermon Topic]. Include a warm and encouraging tone, reflecting a sense of community and support.”

 

Additional suggestions to consider:

  • Be Specific: Clearly define your target audience (e.g., demographics, interests) to tailor the message effectively.
  • Provide Tone Examples: Include phrases or adjectives that embody your church’s voice (e.g., “uplifting,” “supportive,” “community-focused”) to guide the AI in creating content that resonates with your congregation.
  • Include Context: Briefly mention the theme of the sermon or the key message you want to communicate, providing the AI with a clearer direction.
  • Feedback Loop: Consider adding a step that involves reviewing AI output and providing feedback for further refinement, which can lead to better results over time.

2. Weekly Communications Calendar Prompt

“Think like a communications planner for [Your Church Name] ([Your Church Website]), a [denomination/size] church in [region/city] who seeks to engage the community effectively through strategic messaging.

Define the objective: Create a one-week communications calendar for reiterating this sermon.

Consider different platforms (email, social media, bulletin) and include specific content that aligns with our church’s mission and engages our congregation. Highlight the key themes of the sermon to ensure consistency across platforms.”

 

Additional Suggestions:

  • Platform-Specific Content: Tailor your messaging for each platform (e.g., use visuals for social media, more detailed explanations for newsletters) to maximize engagement.
  • Timing Matters: Schedule your communications to align with key church events or community activities to increase visibility and relevance.
  • Feedback Mechanism: Incorporate a method for gathering feedback from your congregation on the communications, which can help refine future messages.

3. Small Group Questions Prompt

“Think like a small group facilitator for [Your Church Name] ([Your Church Website]), a [denomination/size] church in [region/city] who desires to foster deeper connections and understanding among its members.

Generate 15 small group discussion questions based on this sermon. Create:

  • 5 questions focused on understanding the content,
  • 5 questions about applying the content to everyday life,
  • 5 questions exploring big-picture theological ideas.

Ensure that questions encourage open dialogue and reflection, helping members to connect personally with the material.”

 

Additional suggestions to consider:

  • Encourage Vulnerability: Frame questions that invite personal sharing and allow group members to discuss their experiences related to the sermon topic.
  • Connect to Scripture: Incorporate scripture references in some questions to deepen the theological exploration and provide a biblical foundation for discussions.
  • Action Steps: Include a few questions that prompt participants to consider specific actions they can take based on the sermon message, fostering accountability within the group.

4. Blog Ideas Prompt

“Think like a content creator for [Your Church Name] ([Your Church Website]), a [denomination/size] church in [region/city] who aims to address felt needs in the community through engaging blog posts.
Generate 15 blog ideas based on felt needs mentioned in this sermon. For each idea, provide a 300-word explanation on how it relates to the sermon content and why it would be beneficial for our target audience. Incorporate real-life applications and practical steps for readers to consider.”

 

Additional suggestions to consider:

  • Identify Current Trends: Consider incorporating timely issues or current events that relate to the sermon topic, making the content more relevant to your audience.
  • Utilize Testimonials: Encourage the inclusion of personal stories or testimonials that connect with the blog topics, enhancing relatability and engagement.
  • Encourage Reader Interaction: Include questions at the end of each blog post that prompt readers to share their thoughts or experiences in the comments, fostering community engagement.

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People in your area are googling all kinds of questions that you have answers to - things like "how to pick a church" "how to fix my marriage" or "how to manage anxiety".

We can help you reach more people each week (and we can help you use the free, $10,000/month Google Ad Grant to do it). Interested in learning more? Book a free strategy call with me.

Ryan Clark
CEO, Reach The Lost